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Home > Cheers & Jeers > Super Bowl Cheers & Jeers!
Cheers & Jeers
Super Bowl Cheers & Jeers!
The Palm Beach Post/Zuma Press

Super Bowl Cheers & Jeers!
February 07, 2010 09:33 PM EST

Cheers to Super Bowl XLIV. Unlike many NFL championship games, you didn't know who was going to win until the final few minutes. And unless you live in Indiana, you had to be rooting for the Drew Brees' New Orleans Saints. Anything else would've been un-American.

jeers to the Who's boring halftime show. We know the NFL has been playing it safe with their musical acts in the years since the Janet Jackson "wardrobe malfunction," but at least recent headliners Bruce Springsteen, Tom Petty and the Rolling Stones are still putting out new music. Onetime teenage rebels Roger Daltrey and Pete Townshend just rehashed their ancient hits—and sounded like grumpy old men yelling at kids to get off their lawns. Plus, there was so much CBS cross-promotion going on, with the band playing all three CSI series' theme songs that we half-expected them to change the lyrics "Meet the new boss, same as the old boss" to promote the network's postgame reality show, Undercover Boss.

Cheers to David Letterman for his clever spot promoting Late Show, an homage to his 2007 ad with Oprah Winfrey, but adding once and future time-slot rival Jay Leno on the couch as well. It was filmed on Tuesday with all three together at the Ed Sullivan Theater. Oh, to have been a fly on the wall at that shoot. It was also excellent exposure and good PR for Leno, who could use it. Conan O'Brien reportedly passed on joining the fun, but he doesn't have a show to promote right now. Meanwhile, Dave continues to score big, booking Drew Brees for a guest spot on tongiht's Late Show.

jeers to ex-athletes Charles Barkley and Jim McMahon for rapping—badly—in spots for Taco Bell and Boost Mobile, respectively. Does the fast-food chain really want Barkley—who's not exactly in his old playing shape—as their spokesmodel? And wasn't the former Bears QB's "Super Bowl Shuffle" awful enough the first time? As rhymers, both these jocks make Shaq sound like Jay-Z.

Cheers to Betty White for her clever Snickers commercial. The 88-year-old's on a roll lately, between her SAG Lifetime Achievement Award win, the viral campaign to convince SNL to let her host and now this tasty ad also featuring TV old-timer Abe Vigoda. Whether eating a candy bar would really make you a better football player is debatable, but the Golden Girl pulled it off.

jeers to repetitive commercials airing back-to-back. Right after Betty White got tackled, Tim Tebow plowed over his mom in the confusing and controversial Focus on the Family advocacy ad. Tiny versions of KISS and Troy Palamalu bumped up against each other in spots for Dr. Pepper Cherry (isn't Dr. Pepper already cherry?) and TruTV. And guys in their underwear went cheek-to-cheek in ads for Careerbuilder.com and Dockers. CBS should've positioned these commercials further apart.

Cheers to Homeaway.com for reuniting Vacation costars Chevy Chase and Beverly D'Angelo. Community scene-stealer Chase's comeback continues with this ad, which boasts a smart play on the spelling of the words "complimentary" and "complementary." A genuinely witty Super Bowl commerical—imagine that.

jeers to the tired and witless commericals for eTrade and GoDaddy.com. The talking stock-trading babies stopped being cute years ago, and Danica Patrick's supposedly provocative teases for the domain-naming website have officially run out of gas.

Cheers to the exciting trailer for Robin Hood. Reuniting a slimmed-down Russell Crowe with his Gladiator director Ridley Scott, this action-packed Sherwood Forest tale may finally erase our memories of Kevin Costner's criminally bad accent in Robin Hood: Prince of Thieves.

jeers to the painful-looking preview for Jennifer Lopez's new would-be comedy The Backup Plan. Costarring CBS fave Alex O'Loughlin, the farce comes from the network's new film division, and it looks like it'll have even fewer laughs than the company's first release, the flop Brendan Fraser-Harrison Ford weeper Extraordinary Measures.

What Super Bowl moments and commercials scored big with you—and which ones fumbled? To see all the ads, click here. And to see a video interview with "Cheers & Jeers" columnist Bruce Fretts discussing the Super Bowl commercials, go here.







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